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10 ways Facebook is trying to please marketers

• Chris Tuff
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Industry Insider Posted on May 28, 2013

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Is Facebook advertising worth it? Here are the recent steps the social network has taken to make marketers happier.

Facebook is making big moves to create an operating system

With the announcement of Facebook Home, this company is moving deeper into OS territory. Here's why it is positioning itself as more than just a social network to attract mobile advertising dollars.

Facebook is avoiding hardware

Remember how we all thought Facebook was manufacturing a phone? It turns out Zuckerberg has no interest in taking the company into the hardware world. By choosing software, Facebook is sending the message to marketers that it is committed to growing as a digital advertising platform.

Read more at http://www.imediaconnection.com/content/34240.asp#Rk9RJ1dSM5OzyGAi.99